In an exciting development for gamers, Outfit7, the company behind the beloved Talking Tom series, has officially unveiled a new branch dedicated to game creation, aptly named PlayValley. This new division is set to make waves in the gaming community with its first title scheduled for release on Steam in the second quarter of 2026. This marks a significant milestone as it will be Outfit7's debut on the Steam platform.
But here's where it gets intriguing: PlayValley isn't just stopping at one game. The studio aims to enrich its portfolio by developing additional titles that explore entirely fresh intellectual properties and innovative concepts.
According to the team at PlayValley, the games currently in production will feature a "visually clean design and gameplay that is designed to be both intuitive and satisfying." While specific details about the genres are still under wraps, players can expect more information as the launch date approaches.
Žiga Sedovnik, the Vice President of PlayValley, shared the studio's vision, stating, "From day one, our goal has been to create games that immediately pull players in." This emphasizes their commitment to making games that resonate with players right from the start, regardless of the platform or duration of gameplay.
Last year, GamesIndustry.biz had a conversation with Outfit7 following the impressive achievement of over 26 billion downloads for Talking Tom. Xinyu Qian, the CEO of Outfit7, reflected on this success, mentioning, "Our flagship titles – like Talking Tom and My Talking Angela – continue to thrive more than a decade after their initial launch. We’re not preoccupied with chasing fleeting trends; our focus is on crafting enduring experiences that players will want to revisit time and again."
As PlayValley embarks on this new journey, it raises thought-provoking questions about the future of gaming. Can developers create timeless experiences in a rapidly changing industry? What elements keep players engaged long after a game's release? Feel free to share your thoughts in the comments – do you agree with Outfit7's approach, or do you believe they should adapt to current trends?
