London's hotel scene is about to get a vibrant injection of energy and nostalgia with the highly anticipated reopening of The Imperial. This iconic hotel, nestled on the eastern edge of Bloomsbury's Russell Square, is set to become a beacon of mid-century modernity, offering a unique blend of historical charm and contemporary excitement.
The Imperial's Story
The Imperial has a rich history, dating back to its grand opening in 1905. Designed by Charles Fitzroy Doll, the original building boasted ornate turrets, tiles, and gargoyles, creating an atmosphere of opulence and grandeur. Over time, the hotel evolved, and in 1966, it underwent a transformative shift, adopting a striking modernist structure that stands as a testament to its era.
A New Chapter
As we fast forward to 2026, The Imperial is embarking on a fresh journey, one that celebrates its past while embracing the future. The hotel's refurbishment is an artful fusion of historical elements and modern sensibilities, creating a space where the old and new coexist harmoniously.
The Imperial's Vibe
Stepping into The Imperial is like entering a vibrant world of bold interiors. Shape, pattern, and geometry take center stage, adorning the walls, floors, and ceilings. The color palette, inspired by original design elements discovered during renovations, adds a warm and inviting touch. What makes this hotel truly special is the presence of original prints by the renowned artist Adam Ellis. His colorful and immersive style pays homage to the hotel's architecture and the rebellious spirit of the Bloomsbury Group, creating a unique and captivating atmosphere.
Accommodation Options
The rooms at The Imperial offer a delightful mix of modern comforts and mid-century charm. Wood paneling, sculptural lighting, and terrazzo surfaces blend seamlessly with soft textures and silhouettes, creating a relaxing and stylish ambiance. Bay Rooms showcase the building's iconic geometric windows, while Hideaway rooms provide private terraces with outdoor bathtubs, offering a unique and luxurious experience.
The Nest, a spacious suite with soaring ceilings, is the ultimate indulgence. The mezzanine level adds an extra layer of elegance, with a generous sleeping area downstairs and a cozy lounge upstairs, complete with an impressive 86" screen and a plush green sofa.
Dining and Drinks
When it comes to culinary delights, The Imperial does not disappoint. Arcus, Bloomsbury's first rooftop bar and restaurant, is a bold and innovative addition. The design of Arcus is inspired by London's weather, with a unique 330-seat layout that follows the path of the sun, offering breathtaking views of the city. The menu features carefully crafted cocktails and a seasonal selection of small plates, providing a delightful dining experience.
Alongside Arcus, guests can enjoy the all-day dining space, Edit Bar & Lounge, and The Bell Room & Terrace, a private haven for premium room guests, offering grazing options, pre-dinner aperitifs, and an outdoor terrace for year-round enjoyment. Additionally, the award-winning Italian restaurant Bancone will open its doors within the hotel, providing a taste of authentic Italian cuisine.
A Stay to Remember
The Imperial is set to reopen its doors this summer, offering Bay Rooms starting at £319 per night. For those seeking a unique and memorable stay in London, a visit to this iconic hotel is a must. To book your stay and experience the magic of The Imperial, visit imperialhotels.co.uk.
In my opinion, The Imperial's reimagining is a brilliant example of how a hotel can become a living, breathing work of art, blending history and modernity in a way that is both captivating and inspiring. It's a space that invites guests to step into a different era while enjoying the comforts and luxuries of the present, creating an unforgettable experience.
